About Us

We approach each new challenge with strategy & creativity.

Whether you need a fully customized site, a fresh marketing strategy, or performance optimizations, we have the skill-sets to deliver unique results.

Who We Are

Digital Experts Who Deliver Results

With years of marketing and development experience between us, we craft digital spaces that don’t just look good—they work hard, connect dots, and score new leads. We’re not just another web agency; we are strategic partners who understand that every pixel, every line of code, and every marketing campaign should contribute to your bottom line.

Many marketing agencies will sell you a website simply because they can, but we are here because we’re passionate about making them work. We’ve designed, built, launched and optimized hundreds of sites in our careers, so we know a thing or two about what makes an impact. More importantly, we know what drives conversions, builds trust, and creates lasting business relationships.

Our approach is different. We don’t start with templates or one-size-fits-all solutions. Instead, we begin by understanding your business, your customers, and your goals. Then we craft digital experiences that feel authentic to your brand while delivering the performance your business demands.

Our Story

How Search Strategies Began

Search Strategies was born from a simple observation: too many businesses were struggling with digital solutions that looked great but didn’t deliver results. We saw beautiful websites that didn’t convert visitors, marketing campaigns that burned through budgets without generating leads, and custom applications that created more problems than they solved.

As experienced professionals who had worked with everyone from grassroots nonprofits to Fortune 500 companies, we knew there was a better way. We founded Search Strategies to bridge the gap between creative excellence and business performance—delivering digital solutions that are both visually compelling and strategically sound.

Today, we’re proud to partner with businesses of all sizes, helping them navigate the digital landscape with confidence and achieve measurable growth through thoughtful technology and marketing strategies.

Our Philosophy

Strategy First, Then Technology

Before we write a single line of code or launch a marketing campaign, we invest time in learning about your business, your industry, and your customers. This strategic foundation ensures every decision we make serves your larger business objectives.

Quality Over Quantity

We’d rather work with fewer clients and deliver exceptional results than rush through projects that don’t move the needle. Every website, application, and campaign we create is built to last and designed to perform.

Transparent Communication

We hate corporate jargon. We explain what we’re doing, why we’re doing it, and how it will impact your business. You’ll always know where your project stands and what to expect next.

Continuous Improvement

Digital success isn’t a destination—it’s an ongoing journey. We monitor performance, analyze results, and continuously optimize to ensure your digital presence keeps pace with your growing business.

Our Little Team

Small But Mighty

Randal Pope

Development & Design

Randal is an expert in website design and development, with a portfolio that spans grassroots non-profits, small businesses, mid-sized enterprises, and Fortune 500 companies. His work reflects a constantly evolving skill set and a consistent ability to deliver high-impact digital solutions.

Specialties: Full-stack development, responsive design, performance optimization, custom web applications, and eCommerce integration.

Fun Fact: Randal has built websites that have processed millions of dollars in online transactions and served hundreds of thousands of users across diverse industries.

Daniel Traicoff

Marketing & Digital Growth Strategy

Daniel is a digital marketing professional with deep expertise in growth strategy and lead generation. He has a proven track record of driving results for a broad spectrum of clients, including local community organizations, nationally recognized brands, and B2B enterprises.

Specialties: SEO strategy, paid advertising campaigns, content marketing, conversion optimization, and marketing automation.

Fun Fact: Daniel’s marketing strategies have helped clients achieve over 300% increases in qualified leads and significantly improved their cost-per-acquisition across multiple channels.

Happy Customers

What People Are Saying

“The project had tight deadlines and budget constraints, but their technical skills and problem-solving abilities were instrumental in helping us meet our goals.”

Jake Arnouse

Marriott Vacations Worldwide

“I needed a website, but they delivered so much more! They took time to understand my business’ identity, and came up with a design and strategy to grow my unique brand through increased engagement and conversions.

Eileen Dougherty

Life Coach, Spilling the Bean

“We have a high standard of excellence for the work we do, and Randal consistently brings a high level of expertise to all he does. He’s great to work with!”

Colleen Cook

President, Vinyl Marketing LLC.

Recent Projects

Our clients push us for speed, performance and strategic optimization, and boy do we deliver. We design and build websites from the inside out to perform exceptionally well on mobile phones, in search rankings, and in your sales funnel.